{"id":4536,"date":"2025-09-15T01:11:51","date_gmt":"2025-09-14T18:11:51","guid":{"rendered":"https:\/\/vcvf.vn\/?p=4536"},"modified":"2025-09-15T01:11:51","modified_gmt":"2025-09-14T18:11:51","slug":"green-food-consumption-in-korea-japan-and-europe","status":"publish","type":"post","link":"https:\/\/vcvf.vn\/vi\/green-food-consumption-in-korea-japan-and-europe\/","title":{"rendered":"Ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m xanh \u1edf H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 Ch\u00e2u \u00c2u"},"content":{"rendered":"

Ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m xanh kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ri\u00eang l\u1ebb m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 ch\u00e2u \u00c2u ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eadn th\u1ee9c v\u1ec1 kh\u00ed h\u1eadu, khu\u00f4n kh\u1ed5 ph\u00e1p l\u00fd v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch gi\u00e1 tr\u1ecb gi\u1eefa c\u00e1c th\u1ebf h\u1ec7. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u00f4ng s\u1ea3n th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam, vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng xu h\u01b0\u1edbng n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u th\u01b0\u01a1ng m\u1ea1i b\u1ec1n v\u1eefng.<\/p>\n

Th\u00f4ng tin chi ti\u1ebft theo khu v\u1ef1c<\/h4>\n

H\u00e0n Qu\u1ed1c: Th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 th\u1ef1c ph\u1ea9m c\u00f3 nh\u00e3n sinh th\u00e1i t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng<\/h5>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/strong> Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 c\u1ee7a H\u00e0n Qu\u1ed1c v\u01b0\u1ee3t m\u1ed1c 1,3 t\u1ef7 USD v\u00e0o n\u0103m 2022, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m tr\u00ean 10%.<\/p>\n

T\u00e0i x\u1ebf:<\/strong> M\u1ed1i lo ng\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe sau \u0111\u1ea1i d\u1ecbch, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn sinh th\u00e1i c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 s\u1ee9c mua ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u.<\/p>\n

Xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd:<\/strong> Nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (v\u00ed d\u1ee5: \u0111\u1ed3 u\u1ed1ng c\u00f3 ch\u1ee9a nh\u00e2n s\u00e2m).<\/p>\n

Nh\u1eadt B\u1ea3n: Truy\u1ec1n th\u1ed1ng g\u1eb7p g\u1ee1 t\u00ednh b\u1ec1n v\u1eefng hi\u1ec7n \u0111\u1ea1i<\/h5>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/strong> Doanh s\u1ed1 b\u00e1n th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 t\u1ea1i Nh\u1eadt B\u1ea3n v\u01b0\u1ee3t qu\u00e1 1,5 t\u1ef7 \u0111\u00f4 la M\u1ef9 m\u1ed7i n\u0103m, m\u1eb7c d\u00f9 th\u1ea5p h\u01a1n m\u1ee9c ti\u00eau th\u1ee5 b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi c\u1ee7a EU.<\/p>\n

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> T\u1eadp trung m\u1ea1nh v\u00e0o an to\u00e0n th\u1ef1c ph\u1ea9m, kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a ch\u1ea5t ph\u1ee5 gia.<\/p>\n

Xu h\u01b0\u1edbng:<\/strong> Th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z \u1edf th\u00e0nh th\u1ecb \u0111ang \u00e1p d\u1ee5ng ch\u1ebf \u0111\u1ed9 \u0103n chay ho\u1eb7c \u0103n chay linh ho\u1ea1t, trong khi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng ch\u00fa tr\u1ecdng v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng theo m\u00f9a.<\/p>\n

Ch\u00e2u \u00c2u: D\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m xanh<\/h5>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/strong> Ch\u00e2u \u00c2u chi\u1ebfm h\u01a1n 40% doanh s\u1ed1 b\u00e1n th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 to\u00e0n c\u1ea7u (\u0110\u1ee9c, Ph\u00e1p v\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh d\u1eabn \u0111\u1ea7u).<\/p>\n

Ch\u00ednh s\u00e1ch:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c \u201cT\u1eeb trang tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n\u201d c\u1ee7a EU h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau c\u00f3 25% \u0111\u1ea5t n\u00f4ng nghi\u1ec7p h\u1eefu c\u01a1 v\u00e0o n\u0103m 2030.<\/p>\n

Nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> S\u1eb5n s\u00e0ng tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m cao cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn h\u1eefu c\u01a1, th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng v\u00e0 c\u00f3 l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon th\u1ea5p.<\/p>\n

C\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh tr\u00ean c\u1ea3 ba khu v\u1ef1c<\/h4>\n

\u01afu ti\u00ean v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean h\u1ec7 th\u1ef1c ph\u1ea9m xanh v\u1edbi vi\u1ec7c ph\u00f2ng ng\u1eeba b\u1ec7nh t\u1eadt v\u00e0 s\u1ed1ng l\u00e2u.<\/p>\n

M\u1ed1i quan t\u00e2m v\u1ec1 kh\u00ed h\u1eadu v\u00e0 m\u00f4i tr\u01b0\u1eddng:<\/strong> Nh\u1eadn th\u1ee9c v\u1ec1 l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon v\u00e0 t\u00ednh b\u1ec1n v\u1eefng trong chu\u1ed7i cung \u1ee9ng.<\/p>\n

Quy \u0111\u1ecbnh v\u00e0 tr\u1ee3 c\u1ea5p c\u1ee7a ch\u00ednh ph\u1ee7:<\/strong> Ti\u00eau chu\u1ea9n ch\u1ee9ng nh\u1eadn (EU Organic, JAS t\u1ea1i Nh\u1eadt B\u1ea3n, nh\u00e3n sinh th\u00e1i c\u1ee7a H\u00e0n Qu\u1ed1c) t\u1ea1o n\u00ean khu\u00f4n kh\u1ed5 v\u1eefng ch\u1eafc.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i th\u1ebf h\u1ec7:<\/strong> Th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z \u0111ang th\u00fac \u0111\u1ea9y ch\u1ebf \u0111\u1ed9 \u0103n thu\u1ea7n chay, ch\u1ebf \u0111\u1ed9 \u0103n th\u1ef1c v\u1eadt v\u00e0 ngu\u1ed3n cung \u1ee9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

\"\"<\/p>\n

Ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h4>\n

Th\u1ebf h\u1ec7 Millennials v\u00e0 th\u1ebf h\u1ec7 Z \u1edf th\u00e0nh th\u1ecb:<\/strong> C\u00f3 \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, am hi\u1ec3u c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00e2n th\u1ef1c.<\/p>\n

Gia \u0111\u00ecnh trung l\u01b0u:<\/strong> \u01afu ti\u00ean th\u1ef1c ph\u1ea9m an to\u00e0n, c\u00f3 th\u1ec3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c cho tr\u1ebb em; l\u00e0 ng\u01b0\u1eddi mua m\u1ea1nh c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1.<\/p>\n

Ng\u01b0\u1eddi mua s\u1eafm cao c\u1ea5p:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00e0u c\u00f3 th\u00edch c\u00e1c lo\u1ea1i si\u00eau th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 ch\u1ee9c n\u0103ng nh\u1eadp kh\u1ea9u.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi \u0103n chay linh ho\u1ea1t:<\/strong> M\u1ed9t ph\u00e2n kh\u00fac \u0111ang ph\u00e1t tri\u1ec3n k\u1ebft h\u1ee3p ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng truy\u1ec1n th\u1ed1ng v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn t\u1eeb th\u1ef1c v\u1eadt.<\/p>\n

C\u01a1 h\u1ed9i cho Vi\u1ec7t Nam<\/h4>\n

Ch\u1ee9ng nh\u1eadn h\u1eefu c\u01a1 \u0111\u1ec3 xu\u1ea5t kh\u1ea9u:<\/strong> C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t Vi\u1ec7t Nam ph\u1ea3i \u0111\u1ea1t ch\u1ee9ng nh\u1eadn h\u1eefu c\u01a1 EU, JAS v\u00e0 nh\u00e3n sinh th\u00e1i H\u00e0n Qu\u1ed1c \u0111\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn.<\/p>\n

C\u00e2y tr\u1ed3ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 si\u00eau th\u1ef1c ph\u1ea9m:<\/strong> C\u00e0 ph\u00ea, tr\u00e0, tr\u00e1i c\u00e2y nhi\u1ec7t \u0111\u1edbi v\u00e0 g\u1ea1o \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 h\u1eefu c\u01a1, th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng ho\u1eb7c trung h\u00f2a carbon c\u00f3 nhu c\u1ea7u cao.<\/p>\n

Th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng:<\/strong> Vi\u1ec7t Nam c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c lo\u1ea1i \u0111\u1ed3 \u0103n nh\u1eb9 c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt, tr\u00e0 th\u1ea3o m\u1ed9c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m g\u1ea1o ch\u1ee9c n\u0103ng cho th\u1ecb tr\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong> C\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn t\u1ea1i H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 Ch\u00e2u \u00c2u \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng; c\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u n\u00ean t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

K\u1ec3 chuy\u1ec7n v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng:<\/strong> Vi\u1ec7c nh\u1ea5n m\u1ea1nh v\u00e0o ph\u01b0\u01a1ng ph\u00e1p canh t\u00e1c \u00edt carbon, quan h\u1ec7 \u0111\u1ed1i t\u00e1c gi\u1eefa n\u00f4ng d\u00e2n v\u00e0 c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n

Ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m xanh t\u1ea1i H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 Ch\u00e2u \u00c2u cho th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch s\u00e2u s\u1eafc sang h\u01b0\u1edbng b\u1ec1n v\u1eefng, s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1ea1o \u0111\u1ee9c trong l\u1ef1a ch\u1ecdn ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng. Nh\u1eefng xu h\u01b0\u1edbng n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u r\u00f5 r\u00e0ng cho c\u00e1c doanh nghi\u1ec7p n\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam, nh\u01b0ng ch\u1ec9 khi ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ch\u1ee9ng nh\u1eadn to\u00e0n c\u1ea7u, h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 c\u00e1c c\u00e2u chuy\u1ec7n b\u1ec1n v\u1eefng. Cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb tr\u01b0\u1eddng cao c\u1ea5p xanh n\u00e0y \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u2014 Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 nh\u00e0 cung c\u1ea5p th\u1ef1c ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn.<\/p>","protected":false},"excerpt":{"rendered":"

Green food consumption is no longer a niche but a mainstream movement in advanced markets. Consumers in Korea, Japan, and Europe increasingly prioritize organic, eco-friendly, and health-conscious products, driven by climate awareness, regulatory frameworks, and generational value shifts. For Vietnamese agri-food businesses, understanding these patterns is crucial to capturing export opportunities and aligning with sustainable…<\/p>","protected":false},"author":3,"featured_media":4369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56,53],"tags":[],"class_list":["post-4536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","category-market","category-technology"],"_links":{"self":[{"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/posts\/4536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/comments?post=4536"}],"version-history":[{"count":1,"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/posts\/4536\/revisions"}],"predecessor-version":[{"id":4539,"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/posts\/4536\/revisions\/4539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/media\/4369"}],"wp:attachment":[{"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/media?parent=4536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/categories?post=4536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vcvf.vn\/vi\/wp-json\/wp\/v2\/tags?post=4536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}